Sometimes you have an objective that you may want, but don't want it to hold up the lead qualification process. You can make objectives optional by setting a retry limit. This is a limit on the number of times your bot will attempt to accomplish the objective before skipping it and moving on to the next one.

Here you can see we have a Max Attempt limit of 2 set for our objective crm. This means that if the bot is stuck trying to accomplish this objective for 2 messages, it will give up and move on to whatever is next.

We can see an example of that here where it moved on from the objective crm and onto the objective email without completing it. We know it didn't complete it because there's no green checkmark ✅ signifying the previous objective had been accomplished.