Conversation objectives are the goals you give your bot to complete. It may be at the bottom of the Bot Settings page, but it shouldn’t be at the bottom of your mind! If your goal for your bot is to qualify your leads, this should be where you spend a lot of your energy.

Dive deeper into each of these sections of our objective builder with these articles below 👇

In our experience, it’s important to keep in mind that people have a limited attention span. It’s highly beneficial that CloseBot responds quickly in an engaging manner, but still if you pile on too many goals, the lead will likely get bored of the conversation and drop off. Consider using the bot to qualify your leads with the objectives that are most important to you, then pass them off to a person who can give them a call. In this way your people are spending more time speaking with qualified leads instead of sifting through the nonsense of tire kickers.